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Scanwell Logistics is one of the leading logistics companies based in Gurugram, Haryana. Established in 1981, it is one of the top-ranked logistics companies in India that aspires to become Global. The company is known for its comprehensive logistics services to its global client base. They wanted us to redesign their website and add key functionalities to deliver a seamless user experience.
The primary need of the client was to redesign and redevelop their existing website, which had too many technical glitches. They wanted to highlight the different types of services, along with a detailed take on their expertise and network. With an aspiration to expand their logistics services, they wanted a website that felt easier for everyone to use.
The client’s primary objective was to enhance the existing website by improving its speed and performance. We created a CMS platform using WordPress to build the website. We added the necessary features that helped make the site more functional. We also integrated contact buttons for seamless communication between the stakeholders and their clients.
Logistics Website
2024
Logistics
The client had an existing website, but it lacked the functionality and features of a modern website. The site's loading speed was a concern, and it lacked sufficient information about the business. We identified these issues and fixed them using a reliable framework.
We faced several technical issues while redeveloping the website. The loading speed was particularly a concern, with inconsistent image and text placement. The site's security was also a red flag, prompting us to implement proper security measures and protect it from malware and other malicious attacks.
The website's UI and UX were concerning, hindering a smooth user experience. We upgraded the UI and focused on improving the UX to prevent bounce rate and user dissatisfaction.
There were multiple logistics websites serving the Indian market that wanted to showcase their global service. Our challenge was to position the website prominently. We analyzed market realities and consistently provided support to improve the website’s position.
We revamped the website by prioritizing the needs of the primary B2B users. We conducted stakeholder interviews, reviewed analytics, and made usability edits to improve the website’s functionality. With an extensive study of the client needs and the website challenges, we arrived at the following conclusions:
The user research findings helped us redesign the website and showcase the logistical company’s services.
This was our primary task: understanding the client’s requirements and incorporating them into our design. We added different elements to improve its functionality.
We worked on improving the website’s functionality efficiently. The addition of enquiry buttons and clear action buttons paid dividends significantly.
We updated the content of the website to make it more organized and neat. Our team focused specifically on the placement of the text and the images on the logistics website.
We worked on improving the UX with a focus on trust. The addition of trust signals and clear action calls improved the overall website performance.
Our primary aim was to improve the loading time, along with other minimal performance enhancements. With proper web design measures, we were able to achieve this goal.
Marketing Manager, Scanwell Logistics
Partnering with Weavers Web Solutions was a valuable experience for our venture. Their team understood our requirements clearly and helped us create a website that feels modern, responsive, and business-focused. We appreciated their organized workflow, quick communication, and willingness to accommodate changes whenever needed. The project moved forward without unnecessary complications, making coordination much easier for us.
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