Titan Marketing: An All-round Marketing Website Built for the Modern Needs

Titan Marketing has established its identity as a new-age retention marketing agency that transcends conventional marketing. The company was founded in 2020 by Billy and Jake, brothers and former FTSE 100 employees. Over the years, the agency has worked with a diverse range of clients, ranging from startups to established brands and public companies. With the aim of attracting and retaining more clients, they came to us for a website revamp.

Client requirements

The primary role of Titan Marketing is retention marketing, where they deliver innovative, creative solutions. Since 2024, they have been seeing a surge in client numbers and wanted to see a consistent rise. The agency wanted us to redesign their website to make it more functional and efficient. Their key aim was to enhance the site’s functionality so more clients could visit and explore their services.

Project Goals and Objectives

The client wanted us to redesign the website, adopting a modern design. They wanted to add features that prompt users to work with them and create a section showcasing the different marketing services the agency provides. They also wanted to add action buttons so that the clients could explore the marketing services without any glitches. We also had to redevelop some areas of the site.

Scope of Work
  • Website Re-design
  • Website Re-development
  • Testing
Project

Digital Marketing Agency Website

Year

2023

Industry

Digital Marketing


Tech Stacks and Tools Used
  • WordPress Elementor Builder
  • Framer

Problems the Client Was Facing
Problems the Client Was Facing

Before coming to us, the client faced various problems with their existing website. It was a slow-loading site with few interactive features, which discouraged clients from engaging. Our team of expert developers promptly identified and fixed the issues. From new-feature integration to site speed improvements, we were given different tasks. ​

Technical Issues
Technical Issues

The client’s website faced several issues, including slow loading times, heavy graphics, and a lack of clear action buttons. This affected the user experience and prevented users from further interacting with the brand.

Issues with UI/UX Designs
Issues with UI/UX Designs

The user adoption rate of the Titan Marketing website appeared low due to UI/UX issues. Our team delivered a seamless site with modern UI and UX design, enhancing website functionality. We aimed to create a system that aligned with the customer's expectations.

Challenges with Market Competition
Challenges with Market Competition

In a competitive UK market, the number of digital marketing websites was high. Titan Marketing wanted to create a unique identity that aimed to evolve the conventional concept of a digital marketing agency. The competitors had a prominent presence with functional websites, images, logos, and other visual elements.

Research and Insights

User Research Findings

While redesigning and redeveloping the Titan Marketing website, we aimed to provide real solutions that aligned with user needs. We conducted extensive research comprising stakeholder interviews, analytics review, and usability edits. With these extensive studies, we came across the following conclusions:

  • Users faced challenges in using the website due to its slow loading speed.
  • The site’s visual and textual content were not properly optimized.
  • We fixed the design and development issues to ensure the site works well on mobile devices.
  • We provided quick access to features and trust signals before the users made any contact decisions.

These findings helped us create a simple, clear and user-friendly website for a leading digital marketing agency like Titan Marketing.

Market logo
Market Observations:
  • Competitors have visual branding but no structured user journeys.
  • Some websites failed to clearly articulate their value propositions.
Audience logo
Audience Insights:
  • The website primarily attracted B2B users who needed logistical assistance from a trusted source.
  • These users preferred minimal steps to complete their desired actions.
01
Website Re-design

First, we scanned the website functionality and then modified its design. We added visual elements and features that improved the site's functionality.

02
Improved Website Functionality

The primary users wanted to take action on the website promptly. Understanding this, we added action buttons and improved the design hierarchy that prompted quick action.

03
Simplified Content Hierarchy

We improved the site's content with scannable layouts, strong headings, and visual segments. This greatly reduced cognitive load on the site.

04
Trust-centered UX

Along with improving the content, we also worked on the site's user experience. Case studies and client testimonials created a trustworthy brand image.

05
Performance and Speed Optimization

We reduced the website's high bounce rate through performance enhancements and faster loading times.

Testing & Quality Assurance

Cross-browser testing
Responsive testing
Performance testing
Bug fixing process
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Client Testimonial

Billy Chivers

CEO, Titan Marketing

Working with Weavers Web Solutions on our new website has been an excellent experience. Their team understood the creative and strategic direction we wanted for our brand and transformed it into a platform that feels modern, polished, and easy to navigate. The team handled every stage with professionalism and attention to detail. We truly value their collaborative approach and look forward to continuing our partnership further.