Pratt Memorial School: A Historic Educational Institute Establishing its Digital Presence

Pratt Memorial School is one of the most revered institutions for girls in Kolkata. Established in 1876, the school is known for its quality education and for the development of children's personalities. While they have a resounding reputation among the educational community of Kolkata, they wanted to create an impact online. They wanted us to redevelop their old site and add features that would provide easy access for both students and their parents.

Client requirements

With an aim of educating the girl child, Pratt Memorial had a rich tradition and identity for 150 years. To address the modern age requirements of the students and teachers, they wanted to redesign their existing website. Along with the usual features and an interactive design, the school wanted a payment gateway to facilitate online fee payment. The website will also reflect the campus culture and details of vital school facilities such as laboratories and libraries.

Project Goals and Objectives

The client’s primary objective was to create a stable, functional website using WordPress on a CMS platform. They had an existing website, but it was slow and filled with technical glitches. We were responsible for updating the site’s visual and textual content and establishing a smooth, accessible payment gateway.

Scope of Work
  • Website re-design
  • Website Re-development
  • CMS Update
  • Testing
Project

School Website

Year

2025

Industry

Education


Tech Stacks and Tools Used
  • WordPress

​ Problems the Client Was Facing
​ Problems the Client Was Facing

The client had some issues with their existing website. It had problems with slow loading and lacked interactive features and elements. This discouraged clients from engaging with the website, which our expert developer team promptly identified and fixed.

​ Technical Issues
​ Technical Issues

The website of a reputable educational institution like Pratt Memorial School should be highly functional and efficient to use. However, it was far from reality, as the site struggled with slow loading times, payment gateway failures, and limited user interaction.

Issues with UI/UX Designs
Issues with UI/UX Designs

Problems with the UI/UX of the school’s website remained prevalent, which caused a decline in the user base. We provided advanced UI and UX design to enhance the functionality of the website. This helped us greatly match customer expectations. ​

Market Competition Challenges
Market Competition Challenges

The prominent schools of Kolkata and beyond had functional websites with a dominant visual identity. Pratt Memorial School required a similar approach, highlighting its rich tradition, facilities, and faculty.

Research and Insights

User Research Findings

We always aimed to provide real-time solutions for the school site that aligned with the user needs. To understand this, we conducted extensive research, including stakeholder interviews, analytics reviews, and usability testing. These studies helped us reach the conclusions that we have mentioned below:

  • Users faced challenges in using the website due to slow loading speed.
  • The visual and textual content were not properly optimized.
  • Our team reviewed the design and development issues to ensure proper functionality across all platforms.
  • We provided quick access to features and trust signals that established the school’s credibility.

Based on these findings, we created a simple, user-friendly website for a historic educational institution.

Market logo
Market Observations:
  • Competitors have visual branding, but few have interactive graphics.
  • Some school websites could not clearly articulate their value propositions.
Audience logo
Audience Insights:
  • Primary users were students and their parents.
  • The users wanted minimal confusing steps on the site to complete their desired actions.
01
Website Re-design

Our primary task was to improve the overall website design. Therefore, we decided on a tech framework and added the vital elements that improved the site’s functionality.

02
Improved Website Functionality

The students and their parents wanted to explore the website without any technical glitches. We implemented a UI/UX overhaul that significantly improved website functionality.

03
Simplified Content Hierarchy

We used various elements to update the website content. From scannable layouts to visual segmentation, our simplified content framework helped reduce the website’s cognitive load.

04
Performance and Speed Optimization

The school's old website had a high bounce rate due to inconsistent performance. We identified this roadblock and worked on making the site more responsive and functional.

05
Live Dashboard and Other Interactive Features

We made the site more interactive by adding a live dashboard. This helps students and parents stay updated on exams and other events at the school.

Testing & Quality Assurance

Cross-browser testing
Responsive testing
Performance testing
Bug fixing process
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Client Testimonial

Chetna

IT Coordinator, Pratt Memorial School

Weavers Web Solutions helped us develop a website that reflects the values, discipline, and reputation of our missionary of our school. Their team remained patient, cooperative, and attentive to our requirements throughout the entire project. They ensured the platform was well-structured and easy to use for students, parents, and visitors. We sincerely appreciate their dedication and timely support during the development process.